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Loyalty card types

Eight ways to say
come back soon.

Stamp cards, points, memberships, discounts, credit, welcome offers, gift cards and prepaid packs — each one a real card your customers carry, in your colours. Pick the one that fits how your customers buy.

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All eight card types are included
Illustration · starter names and example values

Choose by goal

Keep the regulars.
Win the first visit.

Five types reward the customers you already have. Three are built to bring in someone new or bring revenue forward. Most businesses start with one of each kind.

The eight Rewardfinity card types at a glance
Card typeBest forHow it worksExample
Stamp carda punch cardBest for repeat visitsEach eligible visit or purchase adds a stamp.Café
Points & rewardsa points cardBest for repeat visitsPurchases earn points, and members choose a reward from the levels you set.Salon
Membershipa membership card or VIP clubBest for repeat visitsFree tiers members reach through visits or spend, or paid terms you collect in your own register.Pilates studio
Member discounta discount cardBest for repeat visitsMembers get a standing discount that staff apply in your register, with use limits you set and optional spend tiers that raise it.Pharmacy
Rewards creditcashback or store creditBest for repeat visitsA share of each eligible purchase comes back as store credit for the next visit — never a cash payout — with higher rates as lifetime spend grows.Boutique
Welcome offera coupon or first-visit offerBest for new customersOne offer, used once, given when someone joins or when staff hand it out.Food truck
Store gift carda gift cardBest for new customersStored value someone buys for someone else, spent in one go or across visits.Electronics
Prepaid packa multipass or prepaid punch cardBest for new customersSell a pack of uses upfront in your own register.Car wash

Best for repeat visits

Five ways to keep
the regulars coming.

These types reward people who already know you, so every visit nudges the next one.

Illustration · starter name and example values
Best for repeat visits

Stamp card also called a punch card

Each eligible visit or purchase adds a stamp. A full card unlocks the reward, and you can add smaller rewards along the way.

Who it’s for
Businesses with a routine — cafés, bakeries, barbers, dry cleaners, dog groomers.
Example
Café · Coffee Club: eight stamps for one regular coffee.

On the card

  1. Your logo and program name
  2. Stamps collected so far
  3. The stamp strip, in your colours and symbol
  4. Who it belongs to, and the next reward
  5. A member code staff scan at the counter
How digital stamp cards work
Illustration · starter name and example values
Best for repeat visits

Points & rewards also called a points card

Purchases earn points, and members choose a reward from the levels you set. Optional tiers let your best regulars earn faster.

Who it’s for
Shops where baskets vary — restaurants, salons, boutiques, bookshops, grocers.
Example
Salon · Beauty Club: points on every appointment, with an appointment credit at 60 points.

On the card

  1. Your logo and program name
  2. The points balance
  3. Progress to the next reward level
  4. Who it belongs to, and their tier
  5. A member code staff scan at the counter
Illustration · starter name and example values
Best for repeat visits

Membership also called a membership card or VIP club

Free tiers members reach through visits or spend, or paid terms you collect in your own register. The card shows the tier and how long it runs.

Who it’s for
Places people belong to — studios, gyms, clubs, coworking spaces, hotels, museums.
Example
Pilates studio · Pilates Practice: a month of member class access, recorded when you take the payment.

On the card

  1. Your logo and program name
  2. Whether the membership is active
  3. The member’s tier or plan
  4. Who it belongs to, and when the term ends
  5. A member code staff scan at the counter
Illustration · starter name and example values
Best for repeat visits

Member discount also called a discount card

Members get a standing discount that staff apply in your register, with use limits you set and optional spend tiers that raise it.

Who it’s for
Everyday purchases — pharmacies, lunch counters, convenience and hardware stores.
Example
Pharmacy · Care Club: a member discount on eligible essentials.

On the card

  1. Your logo and program name
  2. The member’s current tier
  3. The discount staff apply today
  4. Who it belongs to, and their tier
  5. A member code staff scan at the counter
Illustration · starter name and example values
Best for repeat visits

Rewards credit also called cashback or store credit

A share of each eligible purchase comes back as store credit for the next visit — never a cash payout — with higher rates as lifetime spend grows.

Who it’s for
Higher-ticket retail — fashion, beauty, homeware, electronics.
Example
Boutique · Wardrobe Credit: a percentage of every eligible purchase, held for the next visit.

On the card

  1. Your logo and program name
  2. Credit available now
  3. The balance, ready for the next purchase
  4. Who it belongs to, and their tier
  5. A member code staff scan at the counter

Best for new customers

Three ways to win
the first visit.

These types bring someone through the door for the first time, or bring revenue forward with value bought in advance.

Illustration · starter name and example values
Best for new customers

Welcome offer also called a coupon or first-visit offer

One offer, used once, given when someone joins or when staff hand it out. Once it is used, it can lead straight into your main program.

Who it’s for
Businesses winning first visits — food trucks, new openings, convenience stores, promotions.
Example
Food truck · Next Stop: a welcome meal discount that turns into a regular’s card.

On the card

  1. Your logo and program name
  2. When the offer runs out
  3. The offer itself, used once
  4. Who it belongs to, and what it is for
  5. A member code staff scan at the counter
Illustration · starter name and example values
Best for new customers

Store gift card also called a gift card

Stored value someone buys for someone else, spent in one go or across visits. If you allow it, the holder can pass the remaining balance on.

Who it’s for
Gift-friendly businesses — electronics, books, beauty, florists, restaurants.
Example
Electronics · Useful Gift: a store gift value the recipient spends on what they choose.

On the card

  1. Your logo and program name
  2. Value left to spend
  3. The remaining balance
  4. Who it is for, and when it expires
  5. A member code staff scan at the counter
Illustration · starter name and example values
Best for new customers

Prepaid pack also called a multipass or prepaid punch card

Sell a pack of uses upfront in your own register. Staff record each use, and the card always shows how many are left.

Who it’s for
Services bought in blocks — car washes, yoga and dance studios, laundries, cinemas.
Example
Car wash · Wash Pack: five standard washes on one card.

On the card

  1. Your logo and program name
  2. Uses left at a glance
  3. The pack, counting down with each use
  4. Who it belongs to, and when it expires
  5. A member code staff scan at the counter

Every card type includes

One platform.
Eight good reasons to return.

  • Your design

    Your logo, colours and artwork on a web card that can be added to Apple Wallet for standalone web programs. Google Wallet is a configured path, not an automatic one.

  • A code for the counter

    Every card carries a member QR code your staff scan from the web counter page or the Staff app. No reader hardware to buy.

  • Messages that matter

    Welcome, earned, reward-ready and come-back messages by email, SMS or WhatsApp, with consent. See the notification moments.

  • Referral bonuses

    Stamp, points and credit programs can reward a member and their friend after the friend’s first purchase. See how referrals work.

  • Forty starting points

    Starter programs for forty kinds of business, with rules, rewards, sign-up questions and messages already filled in.

  • More than one card

    Run several programs side by side — a stamp card for regulars and a store gift card for gifting, say.

Card type questions. Straight answers.

Before you
pick a card.

What are the main types of loyalty cards?

Most loyalty cards fall into eight types. Stamp cards, points, memberships, member discounts and rewards credit reward repeat visits; welcome offers, store gift cards and prepaid packs are better at bringing in new customers or bringing revenue forward. Rewardfinity runs all eight as digital cards.

Which loyalty card type should a small business start with?

Start from how your customers buy. One repeatable purchase at a steady price suits a stamp card. Baskets that vary suit points or rewards credit. A service people book in blocks suits a prepaid pack, and a place people belong to suits a membership. If the goal is a first visit rather than a return, start with a welcome offer.

Can I run more than one card type at once?

Yes. A business can run several programs side by side — for example a stamp card for regulars and a store gift card for gifting — and each customer sees the cards they hold.

Do gift cards, prepaid packs and memberships take payment through Rewardfinity?

No. You take payment in your own register, and staff confirm it before value, uses or a membership term is added to the card. Rewardfinity records the balance and every use; it never holds the money.

Do customers need an app for any of these cards?

No. Every card type lives on a web card the customer opens from a link or QR code, and it can be added to Apple Wallet for standalone web programs. Google Wallet is a configured path rather than an automatic one.

What is the difference between rewards credit and a member discount?

Rewards credit returns a share of each eligible purchase as store credit for a future visit, so the benefit arrives next time. A member discount takes a set amount or percentage off the purchase in front of you. Credit pulls customers back; a discount rewards them on the spot.

What is a prepaid pack?

A card that holds a number of uses bought upfront — ten classes or five washes, for example. Staff record each use and the card shows how many are left. It is sometimes called a multipass or a prepaid punch card.

The right card for the way they buy.

Choose a card.
Make it yours.

Start your 60-day trialSee pricing

60-day web trial · No card required · No automatic charge